Burberry To Screen London Fashion Show In 3D

by Lorna Blount

Fashion house Burberry will today become the first major design house to screen a catwalk show in 3D across the world.

Footage will be shown at custom-designed spaces in some of the world's most fashion forward cities, including New York, LA, Dubai, Paris and Tokyo.

Guests at each location will have a virtual front-row seat, with 3D glasses allowing people to see the texture of fabrics.

Burberry's chief creative officer said the 3D show, which is being produced in collaboration with Sky, was evidence the label has embraced the technology of the 21st century.

"This unprecedented event will allow people to experience the energy and atmosphere of this event from around the world," Christopher Bailey said.

"3D will bring out global audience into the London show space, allowing them to see the colour, fabrics and be a part of the moment when it all comes together."

Burberry's autumn/winter 2010 event will take place later today as part of London Fashion Week.

Burberry, founded in 1856, is famous for its classic looking designs.











Burberry Fashion Show in 3D
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Burberry Fashion Show in 3D? This is another milestone in technology and fashion. I wonder if others will follow.